Privacy Policy
LUMA NOW Privacy Policy
Last updated: October 14, 2026
This Privacy Policy explains how LUMA NOW collects, uses, protects, and shares information when providing professional websites, missed-call text back, and LUMA front-office answering services.
1. Information We Collect
We may collect information provided by business customers, website visitors, and callers, including names, business information, email addresses, mobile phone numbers, requested services, call details, messages, customer inquiries, lead information, and support communications.
When enabled and legally permitted, calls may be recorded or transcribed. Our websites may also collect form submissions and basic technical information necessary to operate, secure, and improve our services.
2. How We Use Information
We use information to:
- Build and operate customer websites.
- Provide LUMA front-office answering services.
- Deliver customer inquiries and lead notifications.
- Provide missed-call text-back services when properly configured.
- Send opted-in business owners operational SMS notifications.
- Provide customer support and account communications.
- Process billing and maintain service security.
3. SMS Communications and Consent
LUMA NOW offers optional recurring SMS notifications to business owners who voluntarily subscribe.
These notifications may include customer inquiries, call summaries, new lead details, missed-call lead alerts, and service-related updates.
SMS consent is optional and is not required to purchase or use LUMA NOW services.
Business owners may request service without subscribing to SMS messages.
To subscribe, business owners must affirmatively select an initially unchecked SMS consent checkbox and submit their opt-in request through our signup form.
SMS consent is not assumed from purchasing services, submitting a general inquiry, or providing a phone number.
Message frequency varies based on customer call activity. Message and data rates may apply.
Recipients may reply STOP to unsubscribe or HELP for assistance.
After opting out, recipients will not receive further campaign SMS notifications unless they subscribe again.
Missed-call text-back messages sent to callers are a separate service. Such messages are sent only when the feature is configured and the applicable legal and messaging consent requirements have been satisfied.
4. Mobile Information and SMS Privacy
Mobile phone numbers, SMS opt-in information, and SMS consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for marketing or promotional purposes.
We may provide information to communications service providers solely as necessary to deliver requested messages, operate our services, and comply with applicable legal requirements.
We do not use SMS consent collected for operational notifications as authorization to send unrelated marketing messages.
5. Call Recording and Transcription
Where recording or transcription is enabled, information from calls may be processed to understand caller requests, create summaries, deliver leads, provide support, and maintain service quality.
Business customers are responsible for providing legally required notices and obtaining applicable consent for their calls.
6. Service Providers
We may use service providers to operate and support LUMA NOW, including Carrd for website hosting, Stripe for payment processing, Twilio for communications, Cloudflare for hosting and security, and other necessary service providers.
These providers receive information only as reasonably necessary to perform services on our behalf or comply with legal obligations.
Payment information is processed by Stripe. LUMA NOW does not receive or store complete payment-card numbers.
7. Information Sharing
We may disclose information when authorized by a customer, required by law, necessary to protect users or our services, or as part of a business transaction subject to appropriate safeguards.
We do not sell personal information.
Our restrictions on sharing mobile information and SMS consent for marketing purposes apply regardless of other information-sharing provisions in this Policy.
8. Data Retention and Security
We retain information only as long as reasonably necessary to provide services, support customers, meet legal and accounting obligations, resolve disputes, and protect our systems.
We use reasonable administrative and technical safeguards to protect information. However, no electronic storage or transmission method is completely secure.
9. Your Privacy Choices
You may request access to, correction of, or deletion of your personal information by contacting LUMA NOW.
Certain information may be retained when necessary for billing, legal compliance, security, or legitimate business records.
SMS subscribers may unsubscribe at any time by replying STOP.
For SMS assistance, reply HELP or contact us using the information below.
10. Changes to This Policy
We may update this Privacy Policy as our services develop or legal requirements change.
The latest revision date will appear at the top of this page.
11. Contact Information
LUMA NOW
Email: [email protected]
Website: https://helloluma.org